Most people haven’t. Not because they can’t, but because no one has asked them the right question at the right time.
I’m Joe. I ask questions for a living. The kind that open doors and get to what really matters.
For decades, I’ve helped people, brands and businesses achieve more. To go from good to great, from coasting to leading, from noise to clarity.
I spent ten years in advertising with Zenith, Leo Burnett, TBWA and Macquarie, learning how brands speak, how people think and how results really happen. I worked with Westpac, P&G, BankWest and Virgin Money. Big names, big goals, real outcomes.
Then I got hooked on endurance: triathlons, Ironmans, ultra-marathons. What kept me coming back wasn’t the medals. It was seeing what people are capable of when they’re pushed the right way.
That mindset became the foundation of my next chapter. I left the agency world and built a gym that focused as much on personal growth as physical strength. It became a place where people came to train, connect and push past what they thought was possible.
That’s what drives my work now.
I coach high performers and host a podcast that unpacks what makes ‘the best’ tick.
I ask better questions.
And I help others learn how to ask them too.
This isn’t about hype or hustle.
It’s about unlocking the code that’s already inside you.
If you’re not sure you’ve hit your potential, you probably haven’t.
That’s not a problem. That’s your starting line.
Let’s talk.